With Google co-founder Sergey Brin seated in the front row, DVF sent several of her lithe models down the runway with the Glass by Google, the company's much-hyped "augmented reality" glasses, on their faces. For the finale, Von Furstenberg and creative director Yvan Mispelaere emerged for their bow and pulled Brin up onstage, all three waving and smiling in their own pairs of Google Glass.
But it was also one serious exercise in brand synergy, as DVF's chic coterie of fashion friends, including Sarah Jessica Parker, delighted in trying on the glasses for themselves after the show.
Google Glass At New York Fashion Week
The photo above was actually taken with a pair of the glasses before yesterday’s show and shared on the DVF Google+ page.
On Thursday, September 13 Google and Diane von Furstenberg will premere a short film
called “DVF through Glass”
that will show footage from the week
that has been captured with the glasses.
What IN-THE-WORLD IS (AR) Augmented Reality?