Sunday, January 21, 2007

Sunday Politics and Defining Terms

As I began my morning breakfast, I pondered on the following:

Maybe it's time I gave a definition of terms, specifically: Media Circus.

Circus is pretty easy. At a circus, a lot of things are happening at the same time. Five rings, and a lot of clowns all over the place. You may not know it but there is nothing worse than a media clown.

It's a circus.

Thus, it's sometimes hard to take it all in. And even harder to focus on the total meaning. It becomes a form of gestalt, where the whole means a lot more than the sum of its parts.

MEDIA is very inclusive in my definition. To me it began with the mass media analyses by Marshall McLuhan (1911-1980), and his book: The Medium is the Massage. [message fits too!].

That's a good start, but it also has to do with Media Transmission of the message which is becoming a Circus of it's own.

To paraphrase a popular AD, "More Taste, Less filling...". Less Text, more Tidbits.

We digest less information as we take in more sound-bites.

The Media IS (more important than) THE MESSAGE, not the substance.

OBAMA announces his running for President on the WEB, not a press conference.

FACE THE NATION had 3 of the reporters that quit their respective newspapers to form a New Political WEB SITE called POLITICO.COM which begins this tuesday.

Hilary announces she too is running for the Presidency, by Press Conference.


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