As I began my morning breakfast, I pondered on the following:
Maybe it's time I gave a definition of terms, specifically:
Media Circus.
Circus is pretty easy. At a circus, a lot of things are happening at the same time. Five rings, and a lot of clowns all over the place. You may not know it but there is nothing worse than a media clown.
It's a circus.
Thus, it's sometimes hard to take it all in. And even harder to focus on the total meaning. It becomes a form of gestalt, where the whole means a lot more than the sum of its parts.
MEDIA is very inclusive in my definition. To me it began with the mass media analyses
by Marshall McLuhan (1911-1980), and his book:
The Medium is the Massage. [
message fits too!].
That's a good start, but it also has to do with
Media Transmission of the message which is becoming a
Circus of it's own.
To paraphrase a popular AD,
"More Taste, Less filling...". Less Text, more Tidbits.
We digest
less information as we take in more sound-bites.The Media IS
(more important than) THE MESSAGE,
not the substance.***************************************************************************
OBAMA announces his running for President on the WEB, not a press conference.
FACE THE NATION had 3 of the reporters that quit their respective newspapers to form a New Political WEB SITE called
POLITICO.COM which begins this tuesday.
Hilary announces she too is running for the Presidency, by Press Conference.
***************************************************************************