We already know that the biggest reason for Samsung’s success is the fact that they market the crap out of everything. For the past couple of years they were basically the only phone you’d see in ads, besides the iPhone. Of course this year that began to change. As competitors like HTC, LG and Motorola saw their market shares dropping, they decided to start marketing as well. Of course those guys are pretty far behind the 8-ball, and you can only spend what you have. For example, if HTC is only making a million per year, they can’t spend more than that. Since Samsung’s been on top for a few years, they have plenty of money to put into marketing. Not to mention they control their own supply chain. They make processors, displays, RAM and so much more that other OEMs use. For example, Apple’s iPhone is pretty much 100% made by Samsung.