Do we really need a shopping channel that is really a 24/7 commercial?
Do we really need a coffee that doesn't "taste" like coffee?
Do we really need a portable music player that holds our favorite "15,000" songs?
What has happened to our collective sense of judgment?
The answer is really pretty simple: Marketing.
We've been sold a "bill of goods". And the Marketing Prophets have said:
"Follow Me, and we can go to the Promises Land, sipping a frappachino and singing to Rap/Hip-Hop/Pop Trash."
Welcome to Huckster Nation, the New America. If we stop and think about it, we win.
Don't BUY the Hype. This is a Full-SPIN cycle zone.
Sizzle instead of steak.
Okay, the coffee in the Next Booth DOES smell better. So what?
Is it worth the BIG $5.00 with a dollop of "internet access", with a surcharge, of course.
Home computers sell for under $500 dollars. Do we really need a $500 dollar plus "music player", or a $400 dollar plus, "super-razor thin" Cell phone?
"Well yeah, " the super-kool Apple guy talking to pretty uncool Windows man, "how else would you carry your FAV 5,000 songs (at 99 cents a pop)?"
How else indeed?
Wake up. Smell the coffee.
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